{"id":310,"date":"2026-02-08T08:55:12","date_gmt":"2026-02-08T06:55:12","guid":{"rendered":"https:\/\/morkva.co.ua\/en\/?p=310"},"modified":"2026-02-08T11:15:21","modified_gmt":"2026-02-08T09:15:21","slug":"one-time-email-login","status":"publish","type":"post","link":"https:\/\/morkva.co.ua\/en\/one-time-email-login\/","title":{"rendered":"One-time Password by Email for WooCommerce"},"content":{"rendered":"

Do you cringe every time you remember your store\u2019s password reset link? You\u2019re not alone. A recent analysis found that more than 18 percent of Amazon users abandoned their carts because they forgot their password or encountered a clunky reset process. Password friction doesn\u2019t just frustrate shoppers \u2013 it costs businesses revenue. In a world where people expect instant gratification, removing needless hurdles in the login process is key to better conversion. That is why passwordless, one\u2011time\u2011password (OTP) authentication is gaining traction: it reduces cognitive load and friction, letting customers focus on shopping rather than resetting credentials.<\/p>\n

Why passwordless login matters<\/h3>\n

Traditional password flows ask users to create a secure password, remember it and then type it correctly on future visits. If they forget, they must navigate a reset flow, find the reset email and create yet another password. As the Baymard Institute\u2019s study (highlighted above) shows, this friction causes abandonment. Passwordless authentication removes those obstacles: users simply prove ownership of an email address or phone number and then get access. Industry researchers note that reducing login friction directly improves conversion rates and keeps users focused on their goal.<\/p>\n

Meet MRKV OTP by Email<\/h3>\n

MRKV OTP by Email is a lightweight plugin that brings passwordless magic to WooCommerce. Instead of forcing shoppers to remember a password, it offers a pop\u2011up form where they can enter their email address. A secure six\u2011digit code is sent to their inbox; they enter that code into the form and are immediately logged in. If the email doesn\u2019t belong to an existing user, the plugin quietly creates an account for them. No passwords to remember. No reset links. Just frictionless access.<\/p>\n

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How it works<\/h3>\n

Two\u2011step modal<\/strong> \u2013 The plugin registers a shortcode [otp_login_popup], which renders a discreet \u201cLogin \/ Register\u201d button anywhere in your theme. When clicked, a beautifully styled modal appears with an email input field and a \u201cGet Code\u201d button. Once the user submits their email, the plugin hides the first step and presents six small OTP boxes for entering the code. The boxes auto\u2011advance as the user types; pasting the entire six\u2011digit code is also supported.<\/p>\n

Instant code delivery<\/strong> \u2013 The plugin generates a random six\u2011digit OTP and stores it in WordPress transients for ten minutes. It then uses WooCommerce\u2019s email templates to send the code to the user. The subject line and message are customizable, and because it piggy\u2011backs on WooCommerce\u2019s mailer, your branding and reply\u2011to address remain consistent.<\/p>\n

Secure AJAX endpoints<\/strong> \u2013 The code uses WordPress nonces to protect both the \u201csend OTP\u201d and \u201cverify OTP\u201d actions. Email addresses and OTP values are sanitized server\u2011side, and incorrect codes trigger an error message without logging the user in. After a successful verification the OTP transient is deleted, the user is authenticated via WooCommerce\u2019s standard wp_set_auth_cookie and the page reloads so they see their account information.<\/p>\n

Automatic account creation<\/strong> \u2013 If a customer\u2019s email isn\u2019t associated with an existing user, the plugin creates a new WooCommerce customer record behind the scenes. Shoppers never leave the modal; they simply enter the code and they\u2019re in.<\/p>\n

Multi\u2011language ready<\/strong> \u2013 The plugin detects your site\u2019s current WPML\/Polylang language and switches its labels between English and Ukrainian automatically. Strings like \u201cLogin by Email\u201d, \u201cGet Code\u201d and \u201cLogin\u201d are stored in an array, so you can easily add translations for other languages.<\/p>\n

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Why merchants love it<\/h3>\n

Better conversions and lower abandonment<\/strong> \u2013 By removing password fields and reset links, you dramatically reduce drop\u2011offs at the login step. Research shows that shoppers are more likely to convert when authentication is convenient. MRKV OTP by Email offers that convenience while still verifying identity.<\/p>\n

Reduced support burden<\/strong> \u2013 Forgotten passwords are a major source of support tickets. Allowing customers to log in with an OTP eliminates password reset requests, freeing your team to focus on value\u2011added tasks. Similar passwordless implementations have been shown to reduce auth\u2011related support tickets by up to 50 percent.<\/p>\n

Enhanced security<\/strong> \u2013 Passwordless doesn\u2019t mean less secure. Each OTP is randomly generated, valid for only ten minutes and tied to a single email address. The plugin uses WordPress nonces and sanitization functions to prevent misuse. Because the code is delivered via your WooCommerce mailer, there are no third\u2011party dependencies.<\/p>\n

Fits your brand<\/strong> \u2013 All labels and styles can be customized to match your site\u2019s look and feel. The modal uses your existing fonts, and you can override colours with simple CSS. The email template uses WooCommerce\u2019s default header and footer, ensuring consistent branding across transactional messages.<\/p>\n

Easy to implement<\/strong> \u2013 Installation is as simple as uploading the plugin and adding the [otp_login_popup] shortcode to the page where you want the login button. There is no need to override templates or write custom code. Developers appreciate that the plugin is self\u2011contained, uses WordPress actions and filters and doesn\u2019t bloat your site.<\/p>\n

A smarter login for your store<\/h3>\n

Localization experts remind us that small improvements \u2013 like clear language choices and frictionless interactions \u2013 have a big impact. When digital experiences feel native and intuitive, users spend more time on the site, bounce less and trust your brand more. MRKV OTP by Email is one of those small yet powerful enhancements: it removes the roadblocks of traditional login and invites shoppers back with a simple email code. The result? Happier customers and healthier conversion rates.<\/p>\n

Ready to make passwords a thing of the past? Install the MRKV OTP by Email plugin and give your WooCommerce store the frictionless login it deserves.<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you cringe every time you remember your store\u2019s password reset link? You\u2019re not alone. A recent analysis found that more than 18 percent of Amazon users abandoned their carts because they forgot their password or encountered a clunky reset process. Password friction doesn\u2019t just frustrate shoppers \u2013 it costs businesses revenue. In a world […]\n","protected":false},"author":1,"featured_media":314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-portfolio"],"_links":{"self":[{"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":4,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/posts\/310\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/media\/314"}],"wp:attachment":[{"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morkva.co.ua\/en\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}